Hiring a Web design partner should not be difficult or uncomfortable but rather a
We do not
dispute competitor claims. Our accountability
speaks louder than words. That said, we offer some warnings.
To Good to be True
planning to hire a Web site design company or promote your
Web site, beware of the following:
Cheap, 100% trade-outs or
free Web design offers;
Proprietary coding and/or
software that leads to dead-ends six months after your site is up and running;
design companies that have never branded a product or service on or off the
Designers sharing technical skills rather than sound knowledge of business;
engine offers that get your site in the No. 1 spot or top 10 listings for less
than a tank of gas.
Search Engine Scam(s)
One of our
clients was approached the other day by a salesperson from another Web site
design firm. During
the course of their conversation, this person informed our client that her Web
site was not listed in any search engines. For $400+, the salesperson promised
to get our client – who is target marketing the sale of promotional items and
advertising specialties from a High Point base – listed in the top 10 of all of
the major search directories.
The problem with all of this?
Our client is already there!
search using the following keywords – promotional items high point – produced
the following results:
Excite Ranking- 13
Google Ranking- 1 out of 17,500,000
Yahoo Ranking- 3 out of 1,740,000
AOL- 1 out of 8,0667
search using different keywords – advertising specialties nc – produced these
Ranking- 14 out of 358,000
AOL Ranking- 19 out of 10,001
Google Ranking 29 out of 2,910,000
of this story: Beware of salespeople bearing gifts you already own. And remember
that linking with a Web design partner should be an exercise in trust.
Everything looks great…you're a wonder!!!!
Thanks for all your help.