Client: EasyCoper
Greensboro, North Carolina

Background: EasyCoper is a patented durable plastic aid, designed by a professional carpenter out of a need to simplify the coping of crown molding.

Process: The client arrived at the office, tool in hand stating "I want to sell this to major hardware stores across the country and online. I have a Web site but it's not doing anything. I saw you on TV went to your Web site and I need your help."

Many designers at this point would have thought ching ching. Marty took the tool pondered and said "If I had this in my workshop I could make cop cuts using a jig saw and the angle would be correct... boom ba lets roll?"

Starting with the Web development provided us all the details and product knowledge that it would take to produce the packaging for the product.

To produce maximum sales dollars per square foot at retail we worked with master merchandising diagrams that top retailers use to maintain chainwide consistency: planograms.

Product Presentation:
Over the years we have taken many products to retail basically this one was no different
a great product priced to move rapidly. The mega chains stand tall as the #1 channel in retail, and have the power to take a small manufacture national overnight. Getting on their shelves isn't easy it requires catchy packaging, massive brain power, project experience and relationships. No ad agency pipe dreams with big time price tags were attached to any part of this project we turned keyed the whole thing in-house.

Client words during the process:
What a big difference you have made. I can now get my product into retail stores and use the Web site as a tool during trade shows.

Phone: 1-336-375-9401


fast, easy and selling

package design


master merchandising planograms



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