Greensboro, North Carolina
EasyCoper is a patented durable plastic aid, designed by a
professional carpenter out of a need to simplify the coping of crown
The client arrived at the office, tool in hand
stating "I want to sell this to major hardware stores across the
country and online. I have a Web site but it's not doing anything. I
saw you on TV went to your Web site and I need your help."
Many designers at this point would have thought ching ching. Marty
took the tool pondered and said "If I had this in my workshop I
could make cop cuts using a jig saw and the angle would be
correct... boom ba lets roll?"
Starting with the Web development provided us all the details
and product knowledge that it would take to produce the packaging
for the product.
produce maximum sales dollars per square foot
at retail we worked with master merchandising diagrams that
top retailers use to maintain chainwide consistency:
Over the years we have taken many products to retail basically this
one was no different a
great product priced to move rapidly.
chains stand tall as the #1 channel in
retail, and have the power to take a small
manufacture national overnight. Getting
on their shelves isn't easy
it requires catchy packaging,
massive brain power, project experience and relationships.
No ad agency pipe dreams with big time
price tags were attached to any part of this project we turned keyed
the whole thing in-house.
Client words during
What a big difference
you have made. I can now get my product into retail stores and use
the Web site as a tool during trade shows.