Greensboro, North Carolina
EasyCoper is a patented, durable plastic aid, designed by a
professional carpenter out of a need to simplify the coping of crown
The client arrived at the office, tool in hand, stating, "I want to
sell this to major hardware stores across the country and online. I
have a Web site, but it's not doing anything. I saw you on TV, went
to your Web site, and I need your help."
at this point would have thought, “Ching ching.” Marty took the
tool, pondered it, and said, "If I had this in my workshop, I could
make cope cuts using a jig saw, and the angle would be correct....
Boom ba, let’s roll!"
with Web site development, which provided us with all the details
and product knowledge we needed to produce packaging for the
maximum sales dollars per square foot at retail, we worked with
planograms, the master merchandising diagrams that top retailers use
to maintain chainwide consistency.
Client words during the process:
Over the years, we have taken many products to
retail. Basically, this one was no
different – a great product priced to move rapidly.
The mega-chains stand tall as the No. 1 channel in retail and have the
power to take a small manufacturer national overnight. Getting on
their shelves isn't easy, though. It requires catchy
massive brain power, project experience and relationships.
No ad agency pipe dreams with big-time price tags were
attached to any part of this project. We turn keyed the whole thing
What a big difference you have made. I can now get my product into
retail stores and use the Web site as a tool during trade shows.
fast, easy and